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Value Alpha

Trade Services Business Valuation

29 valuation methods · 43 industries · Results in under 10 minutes

In short

Owner-run trades businesses are usually valued on seller's discretionary earnings: EBITDA plus the owner's pay. VA values revenue that customers renew, such as service agreements and maintenance plans, at a higher multiple than one-off jobs, and lowers the multiple on work for new construction.

How businesses in this sector are valued

A buyer of an owner-run trades business replaces the owner, so VA starts from seller's discretionary earnings rather than EBITDA. Its trades model then splits those earnings. The share that comes from service agreements, maintenance plans and other work customers renew is valued at a higher multiple, which rises with the renewal rate. One-off repair, replacement and install work is valued at a multiple that rises with the size of the company and falls as work for new construction takes a larger share. Automotive businesses are routed by type: an express car wash as a membership business plus its site, a franchised dealership as the sum of its parts, and an independent repair shop on its earnings. Some trades are valued with another industry's approach: abatement and biohazard cleanup companies with the environmental services approach, inspection, facility management and security guard companies with the professional services approach, and surface finishers with the industrial manufacturing approach. Each result is checked against a discounted cash flow, comparable companies and precedent transactions.

Guides in this sector

Home Services

Value an HVAC, plumbing, electrical or other home services business on the owner's earnings, with service agreements valued as their own layer.

HVAC & Plumbing

Value an HVAC, plumbing or mechanical service company on the owner's earnings, with its service agreements valued as their own layer above one-off jobs.

Pest Control

Value a residential or commercial pest control company on the owner's earnings, with recurring service plans valued as their own layer above one-off treatments.

Landscaping

Value a commercial or residential landscaping company on the owner's earnings, with maintenance contracts valued as their own layer above installs and enhancements.

Roofing

Value a residential or commercial roofing company on the owner's earnings, with storm and new-construction work read separately from steady replacement demand.

Electrical Contracting

Value an electrical contracting company on the owner's earnings, with service and maintenance agreements valued as their own layer above project and new-construction work.

Security Systems

Value a security systems integrator on the owner's earnings, with monitoring and service contracts valued as their own layer above installation projects.

Equipment Maintenance

Value an equipment maintenance company on the owner's earnings, with preventive maintenance contracts valued as their own layer above call-out repairs.

Fire & Life Safety

Value a fire and life safety company on the owner's earnings, with inspection and monitoring contracts valued as their own layer above installation work.

Garage Doors

Value a garage door company on the owner's earnings, with repair and replacement work valued above installs for home builders.

Industrial Maintenance

Value an industrial maintenance contractor on the owner's earnings, with master service agreements valued as their own layer above one-off project work.

Commercial Cleaning

Value a commercial cleaning or janitorial company on the owner's earnings, with recurring cleaning contracts valued as their own layer above one-off jobs.

Mobile Repair

Value a mobile repair and on-site field service business on the owner's earnings, with service contracts valued as their own layer above dispatched call-outs.

Restoration

Value a water, fire and mold restoration company on the owner's earnings from a typical year, with the insurance programs and referral sources buyers check.

Specialty Cleaning

Value a specialty cleaning company, from kitchen hoods and ducts to pressure washing, on the owner's earnings, with scheduled contracts valued as their own layer.

Abatement

Value an asbestos, lead and mold abatement contractor on the owner's earnings, with licenses, insurance and backlog read the way buyers read them.

Biohazard Cleanup

Value a biohazard cleanup company on the owner's earnings, with referral sources, insurance billing and crew depth read the way buyers read them.

Facility Management

Value a facility management company on its earnings, with contract terms, self-performed work and customer concentration read the way buyers read them.

Field Inspection

Value a field inspection company on its earnings, with the owner's earnings blended in for a smaller firm and client concentration read as buyers read it.

Security Guard Services

Value a security guard company on its earnings, with contract terms, bill rates against wages and customer concentration read the way buyers read them.

Surface Finishing

Value a plating, anodizing, powder coating or other finishing company on its earnings, with its equipment and environmental permits as buyers see them.

Automotive Services

Value a car wash, repair shop or franchised dealership. VA's automotive model values each type on its own terms: members, earnings or the sum of its parts.

Auto Repair

Value an independent auto repair shop on its earnings, with comparable companies, precedent transactions and a discounted cash flow weighed together.

Collision Repair

Value a collision repair or body shop on its earnings, and see how insurer programs, manufacturer certifications and capacity shape what buyers pay.

Heavy Truck Repair

Value a heavy truck and trailer repair shop on its earnings, with fleet accounts, technician depth and equipment read the way buyers read them.

Tire Dealer

Value an independent tire dealer on its earnings, with service work, commercial accounts and inventory read the way buyers read them.

Towing

Value a towing and roadside assistance company on the higher of its earnings before rent and what its trucks would bring in an orderly sale.

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  1. 1.Upload your financial statements, or type the figures in.
  2. 2.Confirm the add-backs and the industry details the model asks for.
  3. 3.Get a valuation range, the methods behind it and a PDF memorandum.
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Further reading

Frequently asked questions

How is a trades business valued?

Usually on seller's discretionary earnings times a multiple. VA values the part of earnings that comes from renewed agreements at a higher multiple than one-off work, so two companies with the same earnings can be worth different amounts.

Why do service agreements raise the value?

Revenue that customers renew each year is likely to stay after the owner leaves, so buyers pay more for it. In VA's trades model the multiple on that share of earnings rises with the renewal rate.

Does work for new construction lower the value?

It lowers the multiple on one-off work, because building activity rises and falls with the economy. Repair, replacement and service work holds up better when building slows.

My trade has no guide yet. Can I still run a valuation?

Yes. Any owner-run trades business runs on the home services model today. Choose Home Services in the app: it asks for your recurring contract revenue and your customer retention rate, which set the agreement layer.

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Other sectors

Healthcare & Life Sciences

How medical practices, clinic groups, home health agencies, labs, device makers and biotech companies are valued, and why payer mix moves the multiple.

Business Services

How professional services firms, staffing agencies and training companies are valued, and what makes their earnings worth more to a buyer.

Technology

How SaaS, usage-based AI, on-premise software, managed IT services, marketplaces and media businesses are valued, each on the model its revenue calls for.

Financial Services

How insurance agencies, wealth managers, payment processors, lenders, banks and private equity portfolios are valued, each on its own model.

Consumer

How restaurants, retail stores, e-commerce brands, consumer products and personal services businesses are valued, and what buyers pay more for.

Industrials & Manufacturing

How manufacturers, machine shops and industrial distributors are valued on earnings and cash flow, with the value of their assets as a floor.

Building & Construction

How contractors, engineering firms, building products makers, quarries and equipment rental companies are valued, and what moves the value.

Transportation

How trucking, air charter, marine, rail, cold chain and warehousing companies, freight brokers and distributors are valued, and what moves the value.

Energy & Infrastructure

How solar, wind and storage projects, regulated utilities, data centers, mines and environmental services companies are valued, each on its own model.

Real Estate & Hospitality

How apartment buildings and self-storage facilities are valued on net operating income and cap rates, and where hotel and property managers fit.

Food & Agribusiness

How farms and agricultural businesses are valued: land at market, biological assets and the operating business, without counting the same acres twice.

Aerospace & Defense

How aerospace and defense manufacturers, space hardware makers and government services contractors are valued, and what moves the value.

Last reviewed September 25, 2026 against VA's valuation models.

Disclaimer: Value Alpha is an estimation tool. All outputs are informational only, driven entirely by your inputs. This is not a formal appraisal, certified valuation, or investment advice. For a formal valuation opinion, engage a qualified business appraiser.
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