Pricing
“The investment in Value Alpha is small compared to the value left on the table by accepting the wrong number.”
Every tier runs the full valuation: every method, calibrated to the business's own sector across 43 industries. Every report carries its methodology, sources, comparables, and sensitivity analysis.
Plans
One report
$199per report
A single PDF memorandum. One company, self-serve.
- The full multi-method range
- PDF memorandum
- 30-day report access via share link
- Free account with Deal Book (5 deals)
Pro
Most popular$416per month
$4,990 a year, billed annually. Save $998.
- Unlimited valuations
- All valuation models across 43 industries
- Monte Carlo and scenario modelling
- PDF memorandum, editable Excel model and PowerPoint deck
- Unlimited Deal Book and Data Room
- Portfolio tracking
- Marketplace access
- VA Assistant, answering from your valuations
- Community benchmarks
- Market intelligence (coming soon)
- Pro mode (dense data layout) and priority support
Secure checkoutPowered by StripeTeam
$999per month
For PE firms, search funds, and advisory teams. Three seats included, annual billing.
- Everything in Pro
- 3 seats included, then $399 per seat per month
- Shared Deal Book across the team
- Organisation-level benchmarks
- White-label PDF and Excel reports
- API access (roadmap)
- SSO / SAML (roadmap)
- Dedicated onboarding and success manager
$833/mo·$9,990/yr, billed annuallySecure checkoutPowered by Stripe
Upgrade credit. Buy a single report and upgrade to Pro within 30 days, and the full $199 is credited toward your first subscription payment.
Just exploring? Create a free account for a view-only dashboard and a Deal Book preview. No credit card required.
How this compares
The methods an investment bank uses, at a fraction of the fee.
- Traditional valuation firm
- $5,000 – $25,000
- Other online valuation tools
- $300 – $999 / month
- Value Alpha Pro
- $499 / month
What every report contains is set out in The deliverable.
The smart choice
How Value Alpha compares
| Free calculators | Online tools | Traditional | VALUE ALPHA | |
|---|---|---|---|---|
| Cost | Free | $300–$999 / mo | $5k–$50k+ | Pay per report |
| Time to a result | Under 10 minutes | Hours | 4–8 weeks | 10 minutes |
| Methods run | 1 | 1–3 | 3 to 5 | 29 methods |
| Sector calibration | No | Limited | Yes | Yes |
| Defensible bear / base / bull range | No | Limited | Yes | Yes |
| PDF memorandum | No | Limited | Yes | Yes |
| Full audit trail + sources | No | No | Yes | Yes |
| Editable Excel model | No | Limited | Yes | Yes |
| Self-serve reports | Yes | Yes | No | Yes |
| Deal pipeline | No | No | No | Yes |
| Portfolio tracking | No | No | No | Yes |
| Data room | No | No | No | Yes |
Questions
What is the difference between one report and Pro?
One report is a one-time $199 valuation for a single company, right when you need a defensible number for a specific deal or filing. Pro is the full platform: unlimited valuations, the Deal Book, scenario tools, and the assistant. If you buy a report and upgrade to Pro within 30 days, the $199 is credited toward your first subscription payment.
Do I need an account to subscribe?
No. Enter your email at checkout and pay, and your Pro account is created automatically with a sign-in link sent to you. Most new users are inside the platform within a minute.
Can I cancel anytime?
Yes. Monthly plans cancel from your settings page in one click. Annual plans cancel at the end of the prepaid term. You keep read-only access to your valuations for 90 days after cancelling, and exporting your data is always free.
Who sees my financials?
You, and the people you choose to share them with. Financial data is encrypted in transit and at rest, it is never sold or shared, and client documents are never used to train models. Institutional customers can ask us about data-processing terms.
How does this compare to a CPA valuation?
It runs the same methods a CPA or an investment bank runs, discounted cash flow, comparable companies, precedent transactions and more, and blends them into one range with the source of every figure attached. The difference is the job: a compliance valuation accounts for last year; this prices the company today, with every assumption on the page where you can change it. It does not replace a formal appraisal where one is required.
Not sure which plan fits?
Tell us about the business, or the deals you are working, and we will tell you which one makes sense.