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Magic Novelty Co. Inc.

Gift, Novelty, and Souvenir Stores · New York, NY

Magic Novelty Co. Inc. is a business in New York, New York, listed under gift, novelty, and souvenir stores, with 20 to 49 staff, as recorded in 2020 to 2021. From 2023 to 2026, similar businesses sold for about $590K to $2.9M.

Public record

Industry
Gift, Novelty, and Souvenir Stores (NAICS 453220, as reported by the business)
Location
New York, New York
Staff
20 to 49 people (as reported in 2020 to 2021)
Local rank
#13 of 117 businesses in New York listed under gift, novelty, and souvenir stores, by staff size (2020 to 2021)
Registration
Active (as of October 2026)
Formed
December 8, 1958
As of
2020 to 2021. Details may have changed since then.

What businesses like this sell for

Businesses in Retail Trade with 20 to 49 staff, bought 2023 to 2026. Based on 101 purchases.

Loans used to buy them

$500K to $2.5M

Middle loan about $1.4M

Estimated purchase prices

$590K to $2.9M

Middle price about $1.6M

How we estimate the price: the records show the loan behind each purchase, not the price. Buyers usually borrow about 85% of the price, so we divide the loan by 0.85. The ranges show the middle half of purchases. This is not a valuation of Magic Novelty Co. Inc..

Financials of businesses like this

Average revenue

$3.9M

a year

Average payroll

$725K

19% of revenue

Average staff

28.6

people

US averages for gift, novelty, and souvenir stores with 20 to 99 staff, 2022 (648 businesses). These are not Magic Novelty Co. Inc.'s own figures; its own revenue and profit are what a valuation needs.

Value Magic Novelty Co. Inc. on Value Alpha

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Questions

How much is a business listed under retail trade worth in New York?
From 2023 to 2026, businesses listed under retail trade with 20 to 49 staff sold for about $590K to $2.9M, with a middle price of about $1.6M, based on 101 purchases. A business's own value depends on its revenue, profit and owner pay.
How current is the information about Magic Novelty Co. Inc.?
The industry and staff numbers were reported by the business in 2020 to 2021 and may have changed since then.
How can the owner of Magic Novelty Co. Inc. get a valuation?
Claim the business, upload one document that shows its name, and add revenue, profit and owner pay. The valuation can start while the document is reviewed.

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