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ValueAlpha
A business owner studying valuation reports in a city-view office at nightA business owner studying valuation reports in a city-view office by day

What is my business worth?

Built for the complexity of real private businesses.

Price my businessSee a sample report
01 · THE VALUE ALPHA ADVANTAGE

One autonomous valuation, end to end.

From messy financials to a defensible number you can put in front of a buyer, a lender, or your board. Value Alpha runs the whole analysis. You stay in control.

Extracting financial data
12
Drag and drop files here
PDFs, Excel, PowerPoint or Word documents.
PMV_Statements_2024.xlsx16.1s
  • Receiving documents
  • Detecting statement structure
  • Mapping chart of accounts
  • Extracting income statement
  • Extracting balance sheet
2 fields missingData quality 91%

Autonomous data extraction

Drop in any financials, structured or not. Value Alpha pulls the numbers, flags what is missing, and scores the quality of your data.

Price my business
02 · THE PROCESS

From four weeks of spreadsheets to ten minutes of click-through.

Watch the actual product walk through the whole flow - blank form to defensible VA Range to a tracked Deal Book.

WATCH · PLATFORM WALKTHROUGHapp.valuealpha.ai
Watch on YouTube
STEP 01
Tell us about your business
Company name, one-paragraph description, optional location. Takes about ten seconds.
STEP 02
Upload your financials
CSV, Excel, QuickBooks, or PDF. The parser standardizes everything to GAAP-consistent line items in roughly 10 seconds per document.
STEP 03
Normalize earnings, calibrated by industry
Industry-specific guidance for add-backs, owner comp, R&D, and one-time items. Healthcare devices is not landscaping. The normalization shouldn't be either.
STEP 04
Ten valuation engines run in parallel
DCF, comparable companies, precedent transactions, asset floor, scenario, Monte Carlo, forecasting, runway, and more. Run together in roughly three minutes.
STEP 05
Your report: a defensible VA Range
Blended valuation with the engine-weight breakdown, the bear/base/bull range, and the VARI confidence score. The report buyers, lenders, and counterparties see.
STEP 06
Track buyers (or targets) in the Deal Book
Selling: Preparation → Interested → Offers → Due Diligence → Closed. Buying: Sourced → Screened → LOI → Due Diligence → Closed.
03 · METHODOLOGY

Ten core models. Every number explainable.

A real valuation is triangulated from multiple methodologies. We do not hide the math, every engine is named and every input sourced.

ENG · 01

Discounted Cash Flow

What the future cash flow is worth today, discounted for risk. A full three-statement build, with the cost of capital and terminal value each stress-tested two independent ways so the result holds up under scrutiny.

Sources: risk-free and beta data, industry cost of capital, normalized filings
ENG · 02

Comparable Companies

What public companies in the same industry are worth right now, scaled to this size. Screened by NAICS, geography, size and growth, normalized for the differences, then converted to an equity value.

Sources: 12,700+ public comparables, NAICS multiples set
ENG · 03

Precedent Transactions

What buyers actually paid for similar businesses. Drawn from 20,000+ M&A reference deals, filtered to the subject profile by sector and size, with control premium and time-decay corrections. Built for deals the public comps cannot price.

Sources: 20,000+ M&A reference deals, sector and size filters
ENG · 04

Asset-Based Floor

The lowest number the business should trade at, based on what it owns. Adjusted book value with hard-asset revaluation, setting the downside anchor for the range when earnings power is in question.

Sources: balance-sheet detail, hard-asset revaluation
ENG · 05

Scenario Analysis

Bear, base, and bull trajectories with explicit, named assumption changes. These set the three anchor points inside the VA Range.

Sources: assumption deltas, sector growth and margin norms
ENG · 06

Monte Carlo Simulation

The business run 10,000+ times across good and bad conditions to see where the value actually lands and how likely each outcome is. The resulting probability distribution sets the 80% confidence band.

Sources: full assumption space, 10,000+ simulated paths
ENG · 07

Forecasting, bull and bear

A forward build of revenue, margins, and cash under an explicit bull case and bear case, so the range reflects how the business does if growth holds and if it stalls.

Sources: historical trend, management plan, sector growth norms
ENG · 08

Runway

How long the business can operate on current cash and cash flow before it needs capital, and what that means for value under stress. The same solvency check a lender runs.

Sources: cash position, burn rate, debt schedule
ENG · 09

Bottom-Up

Value built from the unit up: customers, contracts, locations, or seats times their economics. The check on whether the headline multiple is actually earned.

Sources: unit economics, customer and contract data
ENG · 10

Top-Down

Value framed from the market down: total addressable market, the share this business holds, and what that position is worth. The sanity check on growth claims.

Sources: market size data, share and penetration estimates

40 sector models, live now

Banks run on P/TBV, REITs on cap rate, biotech on rNPV and sum-of-the-parts, MedTech on a market and product forecast. The right one switches on for the target's NAICS code. New models are added at no extra cost on Pro.

Example of a generated report

An example of a report we generate

Every report includes an executive summary, methodology breakdown, scenario analysis, and full data appendix. The figures below are an illustrative example for a fictional company.

Value_Alpha_Valuation_Report.pdf
Live preview
Professional memoPDFXLSX
Illustrative valuation report · Generated by Value Alpha · Excel export is also available.
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“I know what my business is worth now, and I am ready to take minority investment. I will use it to value the distribution businesses I want to buy too.”
Sam Ruddock
Sam Ruddock
CEO & Owner, RudCo Distribution
Testimonials

What Value Alpha customers have to say

“I use it to price very niche sectors that are difficult to get right. Value Alpha makes it comprehensive and detailed.”
Joseph Park
Joseph Park
Investor & fractional COO, ex-Modifi Bio
“If you are an owner still personally running your valuation, you are underleveraged, not under-resourced.”
Sonnerie VC
Sonnerie VC
Venture firm
“Value Alpha gave me a range I could take to investors, and we secured millions in financing off a forecast it created.”
Marcin Orlik
Marcin Orlik
CEO, Redcons
“I stopped guessing on multiples. The sector calibration changed how we price deals.”
Mirek Lis
Mirek Lis
Investor Relations, Kolegium Europejskie
“We run every inbound target through it before the first call. It pays for itself on deal one.”
DA
Daniel Brooks
Principal, Brookfield Search
“The report reads like something a bank would hand you, not a calculator output.”
EL
Elena Vasquez
CFO, Northwind Logistics
A business owner at ease at night after a successful, well-valued saleA business owner at ease by day after a successful, well-valued sale

Know the number. Show the math. Keep your leverage.

Ten minutes. Ten core models. A defensible range you can put, and track, in front of anyone.

Price my businessSee a sample report
Congratulations, Mike, on selling the businessSold for $5.9M, +$1.7M over the first offer, in 3 months not 9
07 · ANSWERS BEFORE YOU ASK

Questions owners actually ask.

If yours isn't here, email [email protected] - we answer same-day.

How much is my business worth?+
A defensible valuation is a range, not a number. For a healthy lower-middle-market business, the range is driven by an EBITDA multiple appropriate to your industry - typically 3.5×–8× across most service businesses, higher for SaaS and commercial real-estate services, lower for food service. That multiple is then triangulated against discounted cash flow, comparable public companies, precedent M&A transactions, and asset-based methods. Value Alpha runs all 10 core models and produces a bear/base/bull range with a VARI confidence score and a full audit trail.
How is Value Alpha different from a business broker?+
A broker is paid to sell your business - typically 5–10% of the transaction. Their incentive is closing, which can push them to anchor your price wherever the deal will clear. Value Alpha is not a broker. We do not take a success fee, we do not represent buyers, and we do not market your business. We tell you what your business is worth using the same 10 core models institutional buyers use, and we show you the math. Owners use us before they hire a broker, while they're negotiating with a buyer, or instead of a broker when the buyer is already at the table.
What is the Deal Book?+
The Deal Book is the interest-tracking layer that lives on top of your valuation. When you share your VA Range with a prospective buyer, broker, lender, or partner, the Deal Book shows you who opened it, when, how many times, and whether they expressed interest. For sellers, it's your buyer pipeline. For owners exploring acquisition, it's your target pipeline.
Is the valuation defensible in a real negotiation?+
Yes - that is the design constraint. Every Value Alpha report ships with a full audit trail, named methodology citations, and the underlying comparable transactions. Owners have used Value Alpha reports in SBA loan packages, partner buyouts, estate filings, divorce settlements, and pre-LOI negotiations with PE buyers.
What industries does Value Alpha cover?+
Coverage spans 1,000+ NAICS codes across 41 verticals - every meaningful U.S. private-business category. Industry-specific multiples and benchmarks for HVAC, plumbing, landscaping, dental practices, e-commerce, vertical SaaS, light manufacturing, logistics, auto services, accounting firms, food service, commercial real estate services, and many others. If your business has revenue between $3M and $250M, we cover you.
How long does it take?+
Upload your last three years of P&L and balance sheet (CSV, Excel, QuickBooks export, or PDF - the parser reads all formats), answer a guided set of questions, and the full 10-model valuation completes in roughly 10 minutes.
Why does the report show a range, not a single number?+
Because every real valuation is a range. A single number is a marketing artifact, not a defensible figure. The bear/base/bull structure mirrors how a sophisticated buyer or seller actually thinks: the bear case is what a tough buyer will offer, the base case is the most likely clearing price, the bull case is what you hold out for in a competitive process.
Will my financials stay private?+
Yes. Financials are encrypted at rest and in transit, never shared, never sold, never used to train any third-party model. The Deal Book is private to you - you control exactly who sees the valuation, when, and what they see.
What's your business actually worth?
Price my business