Summary
The Value Alpha business valuation calculator is a free tool that returns a VA Index - bear, base, and bull enterprise value estimates - from four inputs: industry, revenue, EBITDA, and growth rate. It is grounded in median EBITDA multiples from 23,000 SMB comparable transactions and returns results in under a second. No signup, no credit card, no email required.
This guide explains exactly how the calculator produces its output, what the numbers mean, and when the estimate is enough versus when you need the full set of VA engines.
Why a calculator, not a quote
Every business owner, buyer, and advisor has asked the same question: what is this business worth? The answer usually arrives in one of two forms - a single number on a broker's listing, or a six-week spreadsheet from a valuation firm. Neither is ideal. The single number is a guess with a confident voice. The six-week spreadsheet is defensible, but it costs thousands of dollars and arrives after the decision.
A calculator solves the middle ground. Not because it replaces a real valuation, but because it gives you a fast, defensible, comp-grounded range in seconds. You can run twenty of them in the time it takes to drink a coffee.
What the calculator does
The calculator takes four inputs:
- Industry - 13 categories covering the bulk of SMB transaction volume (HVAC, B2B SaaS, Manufacturing, Professional Services, Distribution, E-commerce, Healthcare Services, Construction, Restaurants, Auto Services, Logistics, Landscaping, IT Managed Services)
- Annual revenue - trailing twelve months, top-line
- EBITDA or SDE - whichever your financials report
- Revenue growth - annual percentage, positive or negative
It returns a VA Index with three points: Bear, Base, and Bull. Each point is an enterprise value in dollars. The Band carries a confidence score (60 to 94), a comp count for the industry selected, and an AS OF timestamp so you always know when the output was produced.
The output is a range. It is never a single number. A valuation is a range.
How the math works
The calculator runs one engine: an industry median EBITDA multiple lookup with growth and margin adjustments.
For each industry, the calculator stores three multiples - a bear case (20th percentile), a base case (median), and a bull case (80th percentile):
| Industry | Bear | Base | Bull | Comps |
|---|---|---|---|---|
| HVAC & Plumbing | 3.2x | 4.8x | 6.8x | 42 |
| B2B SaaS | 4.5x | 7.2x | 11.4x | 58 |
| Manufacturing | 4.1x | 5.6x | 7.3x | 63 |
| Professional Services | 2.8x | 4.2x | 5.9x | 51 |
| Healthcare Services | 4.8x | 6.9x | 9.2x | 55 |
The base case is the industry median. Bear and Bull mark the 20th and 80th percentile of observed deals.
The growth adjustment
Growth matters. A business growing at 20 percent commands a higher multiple than a business growing at 3 percent, all else equal. The calculator applies a linear adjustment centered on 8 percent (the industry median growth rate):
growth_multiplier = 1 + (growth_rate - 8) * 0.02
A business growing at 20 percent gets a 24 percent boost to its base multiple. A business shrinking at -5 percent gets a 26 percent discount. The Bull case applies an additional +10 percent growth optimism, and the Bear case applies an additional -10 percent growth pessimism.
The confidence penalty
The calculator also penalizes inputs that look implausible. A business reporting 0 percent EBITDA margin or 60 percent EBITDA margin triggers a penalty of 6 to 12 points on the confidence score. This is not a hard validation - the calculator still runs - but the score signals that the output should be taken with caution.
Why one engine is not enough
The calculator is deliberately simple. A real valuation is not.
A full Value Alpha valuation runs the full set of VA engines in parallel. They fall into two groups:
Core engines - run on every valuation:
- DCF - 5-year projections, WACC, terminal value, sensitivity tables
- Comparable Companies - EV/Revenue, EV/EBITDA, P/E from 23,000 reference companies
- Precedent Transactions - real closed deal multiples from 339 SMB transactions
- Bottom-Up Unit Economics - revenue per unit, capacity, utilization for services
- Asset Floor - net asset value as the downside boundary of the range
- Monte Carlo - 10,000 simulations for the full probability distribution
Sector-specific engines - run only when the business qualifies:
- LBO - leveraged buyout model with IRR targeting for PE and searcher deals
- Sum-of-the-Parts - segment-level valuation for multi-business holdings and diversified operators
- Biotech SOTP - risk-adjusted pipeline NPV per drug program with phase probabilities
- SaaS Rule-of-40 - growth plus profit blend with NRR, CAC payback, and magic number adjustments
- Franchise Unit - per-location cash flow models for franchised and multi-unit operators
- Real Estate Floor - underlying property value for owner-occupied and hospitality businesses
The engines are then blended using industry-specific weight rules. A biotech business weights DCF and Biotech SOTP heavily. A SaaS business weights Comps, DCF, and the SaaS Rule-of-40. A holding company weights Sum-of-the-Parts. An HVAC roll-up target weights Precedent Transactions, Bottom-Up, and LBO. The blend is the VA engines output, and it produces the final VA Index.
The free calculator gives you one engine. It is fast and it is useful. But if the number matters - a sale, a buy, a partner buyout, a lender - one engine is rarely enough.
When the free calculator is enough
Use the free calculator when:
- You are screening a CIM and want to know in 30 seconds whether the asking price is in the right zip code
- You are an owner sanity-checking a broker's opinion of value before signing a listing agreement
- You are a searcher ranking your pipeline of active opportunities
- You are an advisor setting owner expectations in a first meeting
In all of these cases, you need speed and directional accuracy, not certified precision.
When to upgrade to the full valuation
Upgrade to the full VA engines valuation when the stakes are real:
- You are structuring an LOI and need to back your offer with DCF, comps, and precedent
- You are an owner preparing to go to market and want to know what a sophisticated buyer will actually pay
- The decision is real and the cost of being wrong is material
- A lender, investor, or partner needs more than a screening estimate
The full valuation runs in under a minute and produces a detailed report with full methodology, sensitivity tables, and a scenario breakdown.
The rules we enforce on every output
Whether you run the free calculator or the full valuation, four rules apply:
- Range, not point. Every output is a VA Index with Bear, Base, and Bull. We do not collapse to a single number.
- Sourced, not guessed. Every multiple traces back to a real comp or a published dataset. If you cannot click the source, it is not a valuation.
- Dated, not static. Every output carries an AS OF timestamp. A valuation without a date is a rumor.
- Scored, not asserted. Every output carries a confidence score. Trust is a number, not an adjective.
Ready to run it?
Open the free business valuation calculator. Enter revenue, EBITDA, industry, and growth. Get a VA Index in seconds - no signup, no credit card.

Tomasz Felpel
Founder & CEO, ValueAlpha.ai
Columbia Business School MBA and founder of ValueAlpha.ai. Former Global Business Development Manager at IFF, where he contributed to the $26.2B DuPont-IFF merger. VP of Startup Lab at Columbia Entrepreneurship Organization.
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